The future is HTML5


HTML5 Authors: Elizabeth White, Marcin Warpechowski, Kevin Benedict, Xenia von Wedel, Pat Romanski

Related Topics: HTML5

HTML5: News Feed Item

New HTML5 Video Analytics Suite Reveals Consumption by Device

Video publishers and advertisers have long desired a holistic look into people's video viewing patterns whether on the web, mobile, or TV. MeFeedia, video search engine for the web’s video, today announced the launch of a video analytics suite for HTML5 video, enabling the tracking of video engagement across Web, mobile, and TV – everything from Apple’s iPad to Android mobile phones to Web TV platforms such as the upcoming Google TV.

“Consumers are increasingly watching video on all screens from laptops to smart phones, Desktops to TVs,” said Frank Sinton, CEO of MeFeedia. “With a cross-platform look at what, how and where content is being watched – in real-time - advertisers and publishers can immediately react to the changing demands of consumers and clients.”

The new HTML5 video analytics offering is broken up into sections; Summary, Recent, Popular, Devices, Videos and Channels and can be sorted by the Web address for easy navigation between publishing outlets. Each section provides an opportunity for users to gather granular data for a single video or an aggregate view for videos in a library. There are options to scribble notes directly into a graph using a mouse, and downloadable export options including CSV, XLS & XML for easy sharing. The entire interface is also available on the iPad, with full graphing and charting functionality using HTML5.

The advanced HTML5 video analytics is available immediately for video publishers, TV networks and brands as a free stand alone service or in conjunction with MeFeedia’s patent pending All Player video advertising platform. This announcement comes on the heels of All Player™ support for HTML5 video advertising the day before the launch of Apple’s iPad. The new analytics package for HTML5 illustrates key metrics for video activity, such as view through rates, time watched, impressions and the device people are consuming content on, all in real-time.

The All Player advertising platform, which enables users to insert video and graphic advertising for any type of video on any type of player or platform using one simple piece of code, served over 50 million video advertisements last month and the launch of real-time analytics for HTML5 video is expected to help that number climb significantly. The All Player technologies also enable delivery of contextually relevant advertising based on ever evolving trends gleaned from MeFeedia’s consumer data.

About MeFeedia

MeFeedia helps you to search, discover and stay updated with the latest videos from thousands of video sites. MeFeedia's combination of media technology and ad tools provide an easy way for people to engage with media online that interests them. MeFeedia is a privately held company based in Burbank, California. Find more at

For more about MeFeedia:

For more information on All Player:

SOURCE Mefeedia, Inc.

Back to top


More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.